CUPRA is using Apple Vision Pro to offer an engaging virtual experience for presenting its vehicle range, including models like the Formentor, Leon, and Tavascan. Customers can explore car designs, interiors, and features in detail through an immersive 3D environment. Using VR technology allows CUPRA to showcase its products in an accessible and interactive way without requiring a physical showroom visit. This approach highlights how virtual reality can enhance product presentations, making them more convenient, visually rich, and customer-friendly.